The 10th Africa Magic Viewers’ Choice Awards (AMVCA) lineup of activities commences today, Friday, May 10, 2024, with the Cultural Day event.
The Cultural Day event will formally kick off the series of activities preceding the Award Night on Saturday, May 11.
Executive Head, Content and West Africa Channels, MultiChoice West Africa, Dr. Busola Tejumola, expressed excitement over the upcoming event, stating that the award ceremony has enjoyed immense growth and recognition since its inception in 2013.
“The 10th edition of the AMVCA represents a significant milestone in our journey to celebrate African talent and creativity. This year’s edition celebrates a decade of excellence in African cinema and television.
“As we prepare to mark this momentous occasion, we look forward to honouring the incredible contributions of filmmakers, actors, and industry professionals who continue to inspire and entertain audiences across the continent and beyond,” she added.
The 10th Africa Magic Viewers’ Choice Awards (AMVCA) will feature a total of 25 categories, divided into:
Non-Voting Categories: 16 categories
Audience Voting Categories: 9 categories
Recognition Awards: 2 special awards
Lifetime Achievement Award
Trailblazer Award
Winners will be announced in each of these categories.
The following categories are sponsored by various brands:
Best Lead Actor: Verve
Best Lead Actress: Quickteller
Best Movie: Amstel Malta
Best Digital Content Creator: Amstel Malta
Best Indigenous Africa Magic Originals: Amstel Malta
Best Director: Martell
Best Short Movie: MTN
Best in Cinematography: TECNO
Best Unscripted M-net original: Indomie
Best Writing TV Series: Indomie
The Cultural Day event will feature musical performances and special cultural presentations. The award night will see the return of IK Osakioduwa as host and live performances by talented music stars.
The Award Night will air live on May 11 on all Africa Magic channels on DStv and GOtv, starting from 4 pm WAT.
